Isha Makeup
Isha Makeup, an omnichannel beauty retail platform under Reliance Retail, launched in April 2023
Tech-forward approach: Isha Makeup uses AI-powered tools for personalized beauty and perfume recommendations, and features innovative vending machines in‑store for dispensing free product samples
Rapid growth: With a mix of expanding physical locations (12+ stores) and a strong online presence.
Global partnerships: Reliance, under Isha’s guidance, is working to bring premium German beauty brands into India, elevating consumer options
✅ Summary
Isha Makeup: Leading the launch and expansion of Isha Makeup, a next‑gen beauty retail platform with AI tools and global product access.
Other Isha MUAs: Talented artists across India, each with their own niche (bridal, party, HD makeup) and strong reputations.



